This one-of-a kind conference gives you a panorama of current, future, and blue-sky ideas for the use of eye-tracking, and it emphasizes that a camera looking at the eyes enables, not only to determine the direction of regard, but also to access, to some degree, the user’s brain, emotions, and psyche. Among others, this conference discusses the application of eye tracking & analysis to merchandising in stores, and to nonlinear, stretchy storytelling in entertainment, including 3D cinematic VR.

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