Natacha Merritt was raised in Silicon Valley; entrepreneurialism is in her DNA. Her book “Digital Diaries”, by Taschen, was an international bestseller. Later, she was one of the creators of Zumanity, by Cirque du Soleil. She founded start-ups in interactive theater and VR. She joined the VC firm WestSummit Capital in Silicon Valley, as VR/AR director. Since the end of 2017, she has been finishing a 3rd book and working on a stealth mode startup.