12 DECEMBER - PM - 2:00-3:30
Successful companies sell more than products or services. A well-known computer company sells simplicity; a mythical motorcycle company sells freedom. Such companies understand the power of stories, storytelling, & experience. People tend to remember experiences they had about an event or object, more than what were told about it, such as via publicity. A motto is “brands build experiences; experiences build brands”.
This one-of-a-kind Thematic conference brings you up to speed on the new & exceptional power of immersion/XR for building very positive & memorable experiences for the customer, before, during, & after the sale, thereby maximally encouraging brand adoption & loyalty. With 2 billion smartphones with Augmented reality (AR) capability, via native, social-network, & web apps, AR is today’s Holy Grail for stellar marketing & sales.
International companies may find it strategically useful to sponsor/adopt this innovative, straight-to-the-point conference.
What are the key challenges for marketers to engage with consumers in 2020? Why XR is an opportunity to propose a desirable communication for brands?, Philippe Bornstein (netineo, France)
Moderator: Philippe Bornstein (netineo, France)
Panelists: all speakers above