Location-based (LB) VR & AR is the place to be today to monetize XR techno & content. VR arcades in malls & movie theaters lead the trend, with 4,000 locations worldwide, including 3,000 in China alone, which boast stunning attractions with special seats & vehicle reproductions. Revenues could reach $1 billion by 2022. After 2D, 3D, & IMAX, VR may be the 4th iteration of moviegoing.
This conference brushes a panorama of the state of LB XR worldwide and identifies emerging trends & business models. While “VRacades” often provide experiences similar to those one gets at home with VR headsets, customers now look for multi-player immersive experiences providing great, singular social experiences & emotional connections. It also covers the emerging VR kiosks, which reduce personnel costs