13 DECEMBER - AM - 11:00-11:30

Location-based (LB) VR & AR is the place to be today to monetize XR techno & content. VR arcades in malls & movie theaters lead the trend, with 4,000 locations worldwide, including 3,000 in China alone, which boast stunning attractions with special seats & vehicle reproductions. Revenues could reach $1 billion by 2022. After 2D, 3D, & IMAX, VR may be the 4th iteration of moviegoing.

This conference brushes a panorama of the state of LB XR worldwide and identifies emerging trends & business models. While “VRacades” often provide experiences similar to those one gets at home with VR headsets, customers now look for multi-player immersive experiences providing great, singular social experiences & emotional connections. It also covers the emerging VR kiosks, which reduce personnel costs


Chair: Matthieu Labeau (PresenZ, Belgium) & Jacques G. Verly (University of Liège & Stereopsia, Belgium)

  • The state of the location-based VR (LBVR) market, Frédéric Lecompte (BackLight, France)
  • The new HP virtual reality headset: the HP Reverb, the new benchmark in commercial VR, Mickel Van Den Bussche (Hewlett-Packard (HP), Belgium)


International companies may find it strategically useful to sponsor/adopt this innovative, straight-to-the-point conference. 

If this topic is of interest to you, you can support it by adopting it:


For more information, please contact Alain Gallez.

Special thanks to our sponsors and partners